
The ultimate road trip from Wisconsin to California, hauling the highly sought-after HAPPY COW products. Mike and Kurt, the Happy Cow, rumble through 2,200+ miles of countryside sharing their love with displaced Sconnies. Hilarity ensues.
Go West Happy Cow is an independent, feature-length mockumentary, inspired by the lack of out-of-state distribution of New Glarus Brewing Company’s award-winning Spotted Cow Beer and the Wisconsin-born filmmakers’ general annoyance with California’s “Happy Cow” ad campaign.
meet the cast of characters
Kurt Jensenowski and Mike Tiboriski, both 29, have been best friends since childhood. After college, Kurt and Mike began working for a promotional company, Big Joe Thompson’s Wisco Promo Co, in their home state of Wisconsin. All is well until their latest shenanigans cost them their jobs, but a new opportunity awaits if they can land a national account for Happy Cow and an up-and-coming promotional company, Sconnie Promotions.
meet the cast of characters
Kurt Jensenowski and Mike Tiboriski, both 29, have been best friends since childhood. After college, Kurt and Mike began working for a promotional company, Big Joe Thompson’s Wisco Promo Co, in their home state of Wisconsin. All is well until their latest shenanigans cost them their jobs, but a new opportunity awaits if they can land a national account for Happy Cow and an up-and-coming promotional company, Sconnie Promotions.
Director Tyler Knowles and Producer Derek Hildebrandt (P.G.A.), both alumni of the University of Wisconsin-Madison, sat down and created a lighthearted road trip movie about friendship, cows, and the Wisconsin lifestyle.
Shooting began on a chilly and stormy autumn morning in Madison, Wisconsin, and was completed eight days later on a warm and sunny day in Los Angeles, California. In that span, the seven crew members, all with ties to Wisconsin, traveled over 2,500 miles, through ten states, and officially stopped in seven cities to throw Happy Cow themed parties for hundreds of displaced “Sconnies.”+
From the filmmakers: We filmed Go West Happy Cow using two high-definition Panasonic cameras, recorded a 28-piece orchestra for portions of our original score, bartered for song rights for our killer soundtrack, and received generous product donations from several Wisconsin companies. The final result proudly showcases the collaborative process of our team’s hard work and the fun we had along the way. Plus, 10% of any GWHC sales are donated directly to the Greater Bucky Open, which benefits the American Family Children’s Hospital. GO WEST HAPPY COW!
The idea behind Sconnie Nation is simple. Anyone from Wisconsin, who attends school in Wisconsin, or just loves the dairy state in general can identify with Sconnie. Sconnie is anything of or relating to Wisconsin. Sconnie is an identity. It can be used as a noun (“I am a Sconnie”) or an adjective (“Look at that Sconnie truck”). You don’t have to be from Wisconsin to appreciate the Sconnie movement. It’s all about embracing and celebrating this genuinely Wisconsinesque environment we call home. Sconnie is tailgating, bowling, bubblers, washing cheese curds down with a beer, having a tractor-shaped mailbox, or eating a cream puff. If you like eating a brat and cheering for the Pack, you know what we’re talking about.
Left to Right: Eric Hansen, Mike Tiboris, Ben Simms, Kurt Jensen, Jack Knowles, Derek Hildebrandt, Tyler Knowles

Director Tyler Knowles and Producer Derek Hildebrandt (P.G.A.), both alumni of the University of Wisconsin-Madison, sat down and created a lighthearted road trip movie about friendship, cows, and the Wisconsin lifestyle.
Shooting began on a chilly and stormy autumn morning in Madison, Wisconsin, and was completed eight days later on a warm and sunny day in Los Angeles, California. In that span, the seven crew members, all with ties to Wisconsin, traveled over 2,500 miles, through ten states, and officially stopped in seven cities to throw Happy Cow themed parties for hundreds of displaced “Sconnies.”+
From the filmmakers: We filmed Go West Happy Cow using two high-definition Panasonic cameras, recorded a 28-piece orchestra for portions of our original score, bartered for song rights for our killer soundtrack, and received generous product donations from several Wisconsin companies. The final result proudly showcases the collaborative process of our team’s hard work and the fun we had along the way. Plus, 10% of any GWHC sales are donated directly to the Greater Bucky Open, which benefits the American Family Children’s Hospital. GO WEST HAPPY COW!
The idea behind Sconnie Nation is simple. Anyone from Wisconsin, who attends school in Wisconsin, or just loves the dairy state in general can identify with Sconnie. Sconnie is anything of or relating to Wisconsin. Sconnie is an identity. It can be used as a noun (“I am a Sconnie”) or an adjective (“Look at that Sconnie truck”). You don’t have to be from Wisconsin to appreciate the Sconnie movement. It’s all about embracing and celebrating this genuinely Wisconsinesque environment we call home. Sconnie is tailgating, bowling, bubblers, washing cheese curds down with a beer, having a tractor-shaped mailbox, or eating a cream puff. If you like eating a brat and cheering for the Pack, you know what we’re talking about.

"Awesome! Looking forward to watching it again. Missed a few lines because of the crowd's ongoing laughter."

"A funny look into Midwestern culture - a film that truly encompasses the feeling of being a Midwestern refugee in the Western United States."

"I thoroughly enjoyed the mooooovie. It was witty and a dose of good fun!"

"Beyond impressed! Kurt is one funny dude that I would like to have a beer with. Mike plays a great friend and some damn funny lines himself. Superb flick."

"Very funny! Made me proud to be a transplant Sconnie!"

"I enjoyed the hell out of it!"

"I completely cracked up."














